Darum lohnt es sich
There are not many opportunities where you are the first commercial hire in a country, report straight into the CEO, build the playbook yourself, and end up leading the team that gets built around your numbers.
This is one of them: AI-driven performance management and reward platform, deployed company-wide so every employee gets a profile 350+ customers and 40-45 people in the Netherlands, proven Dutch engine with 4 AEs and 5 BDRs Founded in 2018 by three brothers, funding round closed six weeks ago specifically to fund Germany Germany is at roughly 10 customers and a few thousand MRR, so you are building from near zero with a runway behind you Groundwork already laid: German-speaking BDR in Utrecht, a partnership manager, three live partnerships and an online lead gen motion producing discovery calls, demos and trials Genuine first-in-country role with a clear path to Country Lead and equity from day one Target is 10x on the German business before the end of 2028 What is expected...
Own the full cycle for Germany, from near zero Self-generate 60-70% of your pipeline, supported by the BDR, partnerships and inbound Close deals of €25K–75K ARR into 250-2,000 FTE companies, cycles of 4-8 months Run your own demos and build your own demo environments.
No sales engineers, no product specialists, you are the product specialist Navigate the full stakeholder map: HR is the entry point but never the budget holder, so you scope early, build the CFO business case, and work through compliance, IT, legal and the works council across 3-6 sessions Feed everything back into the German playbook: ICP, messaging, partnerships, hiring plan Travel regularly to the Netherlands (Utrecht) and stay overnight.
All expenses covered What you get... €75K–90K base plus variable (40k+) and equity from day one Direct line to Co-Founder and CEO, with no layers in between The German playbook is yours to write, not one you inherit Clear path to Country Lead as the numbers come in Low hierarchy, fast decisions, and a business that has already proven the motion in its home market What you bring German native, based in NRW 2-4 years closing experience in complex B2B sales You build your own pipeline and you are not shy of the phone.
Former BDR or full-cycle AE strongly preferred Comfortable without an SE: discovery, demo, and a business case a CFO will sign Hunter and pioneer.
Challenger rather than relationship builder Startup savvy: ambiguity, minimum resources, maximum output, you make your own list and find your own way Nice to have: HR Tech or adjacent, selling into HR with sign-off elsewhere, an existing German mid-market network, previous first-in-country experience You have read this far, you might as well apply #J-18808-Ljbffr
