Büffel

You join as Co-Founder and own marketing from day one. This is a hands‑on role across all of the following:

• Go-to-Market — You develop and own the GTM strategy for product and features, define target audiences, and measure adoption across every launch.
• Community Building — Build an active helper community that roots Büffelruf in cities and neighbourhoods. Local activation, partnerships with associations, schools, and aid organisations.
• Performance Marketing — Drive user acquisition through paid social, PPC, and SEO with clear metrics: cost-per-acquisition, ROAS, and retention. You optimise in real time, not quarterly.
• Organic Growth & Content — Founder‑led and community‑led content on Instagram, TikTok, and LinkedIn that builds trust and turns users into multipliers. You understand how safety content can be human, not scary.
• Brand Positioning — Develop a brand language that charges civil courage emotionally — without selling fear. This is the hardest and most important part of the role.
• Consumer Research — You own user research, market validation, and direct conversations with the target audience to surface pain points and feed insights back into the product.
• Influencer & PR — Identify micro‑influencers and multipliers in the safety and civil courage space for organic reach without a large media budget.