Darum lohnt es sich
Senior Brand Manager ResponsibilitiesWorking in close partnership with the Head of Marketing, you will be the steward of the equity of the brand, leading the Tate’s Bake Shop brand vision to lead premium snacking in baked goods through increased household penetration resulting in market share, revenue, profit and ROI growthWorking with internal & external stakeholders, you will determine the priorities to enable consumer & customer centric brand growthYou will own the portfolio strategy, develop annual plans (including integrated marketing campaigns), set objectives and allocate resourcesYou will execute brand marketing plans based on your deep consumer insights and brand positioning and monitor performance against objectives to deliver results over the annual contract and strategic plan horizonThe Senior Brand Manager Tate’s is an ’end to end’ role that will have a breadth of responsibility from developing best in class strategies, communications & activations to managing in-year P&L and budgetThis role helps to shape on-going forecasts, portfolio strategy, PPA/ RGM, innovation as well as liaising closely with the sales team.
The individual will be responsible for leading cross functional teams and agency ecosystem comprised of internal and external partnersKey ResponsibilitiesBuilding and optimizing media plans to drive ROI with a focus on digitalUnderstanding and managing a brand’s PnL & business objectivesCreating best in class 360 brand experiences (social/digital, consu
