Senior Brand Manager (Equity, Tate's)

Darum lohnt es sich

Senior Brand Manager ResponsibilitiesWorking in close partnership with the Head of Marketing, you will be the steward of the equity of the brand, leading the Tate’s Bake Shop brand vision to lead premium snacking in baked goods through increased household penetration resulting in market share, revenue, profit and ROI growthWorking with internal & external stakeholders, you will determine the priorities to enable consumer & customer centric brand growthYou will own the portfolio strategy, develop annual plans (including integrated marketing campaigns), set objectives and allocate resourcesYou will execute brand marketing plans based on your deep consumer insights and brand positioning and monitor performance against objectives to deliver results over the annual contract and strategic plan horizonThe Senior Brand Manager Tate’s is an ’end to end’ role that will have a breadth of responsibility from developing best in class strategies, communications & activations to managing in-year P&L and budgetThis role helps to shape on-going forecasts, portfolio strategy, PPA/ RGM, innovation as well as liaising closely with the sales team.

The individual will be responsible for leading cross functional teams and agency ecosystem comprised of internal and external partnersKey ResponsibilitiesBuilding and optimizing media plans to drive ROI with a focus on digitalUnderstanding and managing a brand’s PnL & business objectivesCreating best in class 360 brand experiences (social/digital, consumer engagements, PR/earned, DTC, in-store, visual identity)Analytics and creativity to continuously review, evolve, and optimize plans to the consumer, category, and customerThought leadership to help shape: innovation agenda, integrated business planning (forecasting), portfolio strategyLeading and influencing internal cross-functional & external agency teamsDeveloping seamless consumer experiences & creating a holistic brand ecosystemStrong project management skills and ability to manage multiple projects simultaneouslyUnderstanding of how to translate consumer behavior into insights & actions, preferably in the consumer goods sector in matrix environmentCommunicating effectively, verbally and in writing, and executive presentation skillsQualifications7+ years of experience of increasing leadership responsibility in CPG marketing with a mix of equity/brand building and commercial experienceBachelor’s degree required; MBA preferred3+ years of people management and cross functional team leadershipExperience making strategic and tactical decisions utilizing fact-based dataExperience specific to category development and shopper marketingDigitally savvy & data driven mindset; especially as it applies to scaling brandsSponsorship/Partnership marketing experience a real benefitExperience in a matrix environment with multiple stakeholders, with demonstrated leadership and collaboration skillsGeneral Management and P&L decision making perspectiveExtensive brand management and consumer marketing expertise