Founding GTM Lead for AI-Driven Startup (Remote EU/US)

Own the whole GTM surface (marketing, sales, customer success and RevOps) in one seat, with the founder in the room. A 15-year startup CRO at your side.

CET/CEST; some travel for design-partner meetings. Remote works from the EU or US only, we can only consider candidates based in the EU or the US.

Hebbian is building the memory layer for SMEs: a living, Hebbian-learning knowledge graph that turns a company's scattered knowledge (and each employee's) into a brain that holds what the company knows, governs what every role is allowed to see, and powers AI that actually knows the business.

Our mission is to give every company and every person a brain that holds what the work produces: memory captured from work instead of being lost to it, and that makes the AI built on top of it actually know the business and the people in it. It is in production today, built by a solo founder working with AI agents on one shared memory; the people we hire now are the first humans alongside the founder: equity-heavy, high-ownership, no bureaucracy.

In the near term, Hebbian is building toward a memory layer for companies and their people: company knowledge that survives turnover and a portable professional memory for each employee, powering AI that knows the business. The longer bet, over the next ten to fifteen years, is a world where every company and every person has memory that compounds with use.

What you'll do

• Own the entire commercial surface in one seat, marketing, sales, customer success and RevOps, from the very first deals, with the founder, not after the founder. Sales operations and closing come first, but the whole go-to-market is yours.
• Pair with a founder who's a 15-year startup Chief Revenue Officer now focused on CEO/CPO: co-shape GTM strategy together, and pull the founder into the sales process however you see fit, structurally and recurringly available for it.
• Own internal & external stakeholder alignment, across both founding / infrastructure design-partner clients and standard SME clients.
• Be the voice of the market back into product, so what we build is what gets bought.
• Inherit a real, AI-augmented GTM stack and extend it: we run on HubSpot, Lemlist and Clay, plus our own operating system built on top of Hebbian to do GTM the AI-augmented way, and you'll build that out further.

What you'll own

• The whole GTM surface (marketing, sales, customer success and RevOps) in one seat, with the founder in the room.
• Sales operations and driving sales: pipeline end to end.
• Internal & external stakeholder alignment across design-partner and standard clients.
• The GTM motion: messaging, sequencing, and the cases that close the next deal.
• The AI-augmented GTM stack (HubSpot, Lemlist, Clay and our own Hebbian-built operating system on top), owning it and building it out further.

About you

• You've sold technical / data products to SMEs or into enterprise, and carried a number.
• You're early-stage native: comfortable owning GTM while the playbook is still wet, and turning it into something repeatable.
• You want a founder in your corner you can deploy in deals, supportive and available, not absent.
• Hands-on; you'd rather close deals than manage reps (for now), and you want upside, not just a base.
• Advanced, hands-on with AI: you already sell and run GTM AI-augmented day to day, and you push the leverage further.
• Genuinely excited by the idea of digital brains for companies and the people in them, beyond just selling another SaaS.
• A real fit with how we work (see "How we work"), our values are how we choose teammates, not wall art.

The deal

Cash

up to €5,500/month gross (payroll) + deal commission, or up to ~€9,350/month via your own management company

Equity

1–2% (4-year vest, 1-year cliff), more equity, less cash; 1% takes the full listed wage

Structure

Your call on both the split and the engagement: at 1% equity you take the full listed cash, and you can dial equity up toward 2% for less cash. Belgian payroll up to €5,500/mo gross, or invoice up to ~€9,350/mo via your own management company, same cost to us. Commission on top, funded by what you close.

• Office-first and genuinely connected. We really believe in 996 (the founder runs 997; we'd ask you to run 996) and in being in the room together, in a living-room-style office that's to follow soon. Live too far? We're open to remote (within the EU or US) and will set you up in a "digital living-room office" to recreate that connectedness, it takes intent, but it can absolutely be done.
• We plan to move to San Francisco around when the pre-seed lands (or at the seed round). Belgium-based and remote-friendly across the EU and US until then.
• A 49" Samsung G9: real estate matters when you run multi-terminal workloads side by side, we get it.
• Codex + Claude at the highest tier, and plenty of budget for AI, tools, whatever you need to 10x and 100x yourself.
• Snacks and a JURA coffee machine at the office, après-5pm apéro (drinks & bites), nice team lunches, and the occasional team dinner and activity together. Our founder is a French-trained chef who loves to cook for the team and host proper gatherings.
• A company iPhone and mobile plan, the number's on us.
• Vacation: if your first question is "how many days?", this role probably isn't for you (said with a wink, but only half-joking). That said, we genuinely believe in taking the ~20 legally-obliged days: 10 official Belgian public holidays + 2 weeks off (a week in summer, a week over Christmas), adjustable to your own holidays, location and religion.
• 20% of the company goes to its staff over time, because we believe in sharing.

We hire for three Gs: growth, grit, and graciousness. Graciousness matters most of all. Stay remarkable and gracious (the "be gracious" ethos à la Guy Kawasaki's Think Remarkable); how you treat people is who you are.

Think different, we celebrate the different ones

We're big fans of Think Different. We celebrate people who are genuinely different: the ones who see things their own way; here, different is a feature, not a bug. The line between crazy and brilliant is a fine one. We seek it and walk it every day, respect each other for daring to, and keep each other grounded.

Less lippin', more shippin'

Fast, great execution beats perfection: talk less, ship more, and iterate in the open. Decide fast, and pivot past your own decisions just as fast when the evidence says so. No attachment to yesterday's call.

AI-native, AI-first

AI is in the loop everywhere; 10x–100x leverage is the baseline we work from, not a bonus.

Radical honesty & challenge each other

Candid and no-spin, with each other and with the outside world. We never stop learning, and we challenge each other's work ego-free, so we become all we can be.

Extreme ownership

You own outcomes end to end: real accountability, no bureaucracy to hide behind.

Turn every penny twice

We're frugal by nature. We've known hard times, so we spend the company's money like it's our own, stay resourceful, and learn from past mistakes instead of repeating them.

Passion & obsession

We genuinely love this, obsessed with the craft, the product, and the mission.

Work hard, together, in the room or in the cloud

Real intensity, together. We run 996 (the founder runs 997), with a living-room vibe. Office-first, but we make the virtual side work at the same intensity: a digital living-room office for whoever's remote. And we work hard, play hard: the genuine version: we joke around and have fun all day, take the odd team off-site, and share long lunches and dinners (the founder trained as a top chef at 18 and loves to cook and host), and we work relentlessly.

Share the upside

20% of the company goes to the team. We win together.

A note on how we hire: Stephane is self-made, autodidactic and self-educated. An Ivy-League (or top-school) background is always a plus, but given the founder's own path it's never held against you if you don't have one. We hire for growth, grit and graciousness over pedigree. We love people who are genuinely different.